Are pet owners your target market? If they are, how are you marketing your business so that Crazy Cat Ladies and Dog Lovers know that they should call you over your competitors?
We’ve discussed the importance of defining your target market on this blog before. It may seem simple enough, but it’s astounding to think of the number of people who just don’t think that it is important.
If you don’t know who you are marketing to, how are you going to tailor your message? A generic message to ‘anybody who will pay me’ might as well be no message at all.
Pet owners make a great target market. Animals are frequent culprits of stains and damage, and in this fast-paced day and age pet owners don’t always have the time to clean up the mess themselves.
So how can you develop your marketing platform to reach pet owners? Below we’ve listed some tips and ideas to get you started.Pet owners make a great target market. Animals are frequent culprits of stains and damage, and in this fast-paced day and age pet owners don’t always have the time to clean up the mess themselves.
1. Offer specialised services
Dogs and cats cause a specific type of damage, which means tht pet owners will be looking for a specific type of service. Stain removal, odour control and carpet repair are all services that will come in handy when promoting your services to pet owners.
2. Develop a ‘pet owner maintenance’ package
Don’t wait around for the phone to ring so that you can deal with individual stains and odour problems as they occur. Based on the type of services that pet owners need, develop a yearly maintenance package that you can provide as an interim ‘carpet freshen up’ service. This might include a carpet clean, plus repairing any pulls or loops that have occured from animals scratching the carpet.
3. Connect with related business
Word of mouth is the best source of business, and the best way to create word-of-mouth marketing for pet owners is to start hanging out where they hang out. Create a referral network of pet-related services – pet shops, groomers, vets, kennels & catteries are all great places to get in touch with and chat about the joint-services you could offer. How about a 50% off stain removal voucher for all new cattery customers? Develop relationships with these services so that you can both work together to add value to each other’s business and help generate business for each other.
4. Establish yourself as an expert
Align yourself with big pet stores, blog sites and vet clinics and write expert blogs for their website. People always appreciate free knowledge, and interesting and informative articles about how to best treat pet stains or how to deal with urine odours will always be appreciated by pet owners.