At Jena Dyco we speak to customers all the time with technical enquiries about restoration jobs they are doing. These are Jena Dyco existing customers who have completed the IICRC Water Damage Restoration Course with Jena Dyco.
One of the most rewarding parts of my role at Jena Dyco is the fact that I get to speak to so many of our customers on a regular basis and touch base with them about how their businesses are expanding and how formal training has assisted them in becoming more successful.
Very often I speak to business owners who provide an excellent service to their customers. When we start talking about their business processes they commonly talk about the fact that they do not want to bother their customers by calling them to remind them of future services they have expressed an interest in. All of you who already deal with Jena Dyco will know that we have a very proactive approach to customer service – if a customer has asked that we keep them informed of a particular service we ensure that this is carried out.Customers are genuinely grateful that we have remembered what they have told us and that we are organised enough to know exactly what their interests are.
I recently came back from Bali. As many of you who have been there would know, the people in Bali live a very simple life style. Most of them have no frills attached in their lives. They work extremely hard to have the basic necessities in life. Dispite of these conditions they are the happiest, most positive people you would find.
You go to the mailbox to take out your mail and what do you find “Carpet cleaning, 5 rooms for $60”. You open the local paper and generally see something similar.
Do you ask each customer who calls you if anyone in their house has asthma or allergies? This is an excellent marketing tool for your carpet cleaning business to help you stand out from your competition. It gets a conversation started – rather than the last carpet cleaning business who simply quoted the customer with a price.
When your phone rings, do you ever find out why the customer has decided to enquire about carpet cleaning?
Last night I went out for dinner with a group of customers who attended a specialised course in Melbourne. It is always an amazing opportunity for the guys and gals to share their experiences and talk about their businesses in a casual setting.